Stuck Being the Only One Who Can Sell?
Drive business growth
READY TO BUILD
YOUR REVENUE SYSTEM?
Book a call to discuss whether TenClub is the right fit for your business.
Project-Based Engagement
WHY REVENUE ARCHITECTURE?
We capture your sales knowledge and build a revenue system your team can execute – so you can finally step back.
Your business grew because you could generate revenue. You know how to find opportunities, build relationships, and close deals. But that knowledge lives in your head, and that's become a problem.
You're the bottleneck. Every opportunity requires your involvement. Marketing can't run campaigns without your input. Sales conversations stall when you're unavailable. Client relationships depend on you showing up. Growth is capped by your personal bandwidth.
You've probably tried to fix this by hiring a marketing agency, a salesperson, or both – and it didn't work. Because marketing can't generate qualified leads on uninformed guesswork, and 48% of first sales hires fail. Not because they're bad at their jobs, but because there's no system for them to follow.
The solution isn't to hire and hope. It's to capture what you know and build a revenue architecture your team can execute.
THE FOUNDER'S TRAP
Let's Build Your Revenue System Together!
TenClub is an Australian-based revenue architecture practice serving founder-led businesses.
We work with founders who've built successful businesses through their own revenue generating abilities – but now find themselves trapped by that success. Every piece of content, every lead, every deal still needs them. They can't step back. Growth is limited by their personal capacity.
WHO WE ARE
Revenue architecture is the documented system that connects your marketing, sales, and customer success functions. It captures how you win business – from identifying ideal clients to closing deals to expanding relationships – and makes that process repeatable by anyone on your team, not just you.
Most sales consultants or coaches either give you advice (that sits in a folder) or do the selling for you (creating dependency). We do neither. We extract your sales knowledge, build a comprehensive system, implement it across your teams, and then step back. The goal is to make ourselves redundant, not essential.
Every business is different, so get in touch to discuss the right approach for you.
TenClub works best for founder-led Australian businesses doing $250K–$10M in revenue where the generating revenue is dependent on the founder. If you're looking to build a commodity business competing on price, we're probably not the right fit. If you want to build something distinct and are serious about creating a scalable revenue system, let's talk.
We track three things:
1. How well the Revenue Playbook captures your actual sales methodology
2. Whether your team can execute the system without you in every meeting
3. Consistent revenue generation over 3+ months with founder stepped back
The ultimate measure is whether you've achieved genuine revenue independence.
FREQUENTLY ASKED QUESTIONS
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We take a structured approach to building your revenue system. Each phase builds on the last, moving you from founder-dependent sales to a scalable, repeatable process.
Australian-Based Team
Built for Founder-Led Businesses
Capturing Founder Knowledge
Your business grew because you could generate revenue. We extract that knowledge and make it transferable to your team.
Designed to Make Us Redundant
This is a project-based engagement, not a perpetual dependency. We build the system and hand it over.
Full Revenue System
Not just sales – we connect marketing, sales, and customer success into a cohesive architecture.
Implementation, Not Just Documentation
We don't just hand you a document. We embed the system across your teams and prove it works.
What Happens to Revenue When You Step Away?
Project-Based Engagement
We capture how you grew your business and build a revenue system your team can execute.
Proven Methodology
Built for Founder-Led Businesses
THE THREE PHASES TO REVENUE INDEPENDENCE
A Technology Focused Approach
By using the most current sales technologies we can increase your speed to lead and conversion rates through automations and AI best practices.
We take a structured approach to building your revenue system. Each phase builds on the last, moving you from founder-dependent sales to a scalable, repeatable process.
The business grew because you could sell. You know how to build relationships, solve problems, and close deals. But that knowledge lives in your head. Phase 1 extracts it and makes it transferable.
- Positioning and ICP: Who you serve, why they buy, and what makes you different
- Sales Process and Methodology: How you move prospects from first conversation to signed deal
- Marketing Alignment: Ensuring your lead generation attracts prospects your sales process can convert
- Customer Success Integration: How delivery teams maintain relationships and identify growth opportunities
- Communication Frameworks: Proposal templates, email sequences, and meeting structures
Deliverable: A comprehensive Revenue Playbook documenting how your business generates revenue.
Capture how you sell into a documented system anyone can follow.
Revenue Playbook
Duration: 4 to 6 weeks
A document sitting in a folder changes nothing. Phase 2 embeds the system into daily operations: training teams, implementing tools, generating pipeline, and proving the methodology works.
- Founder Enablement: Training you to coach rather than do
- Team Training: Equipping your internal team and any external agencies to execute the playbook
- Tool Implementation: Recommending and coordinating tool implementation across CRM, reporting, and automation
- Pipeline Generation: Implementing lead generation through networking, marketing, and outbound
- Process Validation: Testing the methodology with real opportunities
Outcome: Revenue growth from your team executing the playbook methodology, with pipeline generated through a documented process.
Put the playbook into practice across all revenue functions.
Implementation & Embedding
Duration: 6 to 24 months
Phase 3 is where you step back and the revenue engine keeps running. This isn't just about hiring – it's about validating that the system operates independently. Whether that means a new hire, an internal promotion, or a restructured team, the outcome is the same: consistent revenue without founder dependence.
- Founder Transition: Moving from daily revenue generation to strategic oversight
- Team Autonomy: Your team handling the full revenue cycle independently
- System Validation: Documented evidence the playbook produces results
- Sustainable Operations: Revenue targets met consistently over multiple months
Outcome: You're freed to focus on strategy, delivery, or growth – while the revenue system runs without you in every meeting.
Prove the system works without you.
Independence
Duration: 3+ months validation period
Our founder, Ken Thomas, created TenClub after seeing the same pattern repeat across hundreds of businesses: founders stuck in a cycle of inconsistent sales, unable to scale because no-one else could generate revenue the way they could.
The solution isn't to hire and hope. The solution is to capture what the founder knows and build a revenue system the team can execute. When your first salesperson walks in, or when your marketing, sales and customer teams finally have a system to follow, they inherit a machine that works.
That's what we build. Revenue Architecture designed to make us redundant.
Without exaggeration, this is the most comprehensive and bespoke sales playbook I’ve ever seen. It gives me complete confidence that the person stepping into the role is truly set up for success—something 90% of businesses we recruit for don’t have. If that’s you, I highly recommend reaching out to Ken; it’s an investment that pays dividends.
James Michael, Justified Talent
Ken's comprehensive playbook development has been instrumental in our growth, and his strategic insights have transformed our approach to sales and marketing.
Tom Sparks, Infinity22
We'd been plugging away for a long time without getting traction. Now we have a clear path to lead people to a yes on our terms.
Tawanda Leigh, IWF
Ken has been instrumental in transforming our sales. His ability to create structured, objective-driven processes has been game-changing. He doesn't just provide strategies; he ensures we can execute them effectively, helping us understand market nuances and qualify leads with precision.
Richard Croaker & Delia McKenzie, Profitmaster
Ken helped me recognize that my natural sales approach aligns with both the Sandler Selling System and the Challenger Sale methodology, which I wasn't even aware of before our sessions.
Michael Leipnik, Aston Constructions
Ten Club finessed our lead generation and sales processes recently. This translated into a marked increase in conversion from prospects to client. The ideas Ken proposed were elegant and subtle and have ensured our sales process doesn't come across too salesy. Brilliant!
Kane Barnett, Colab Architects
This is good stuff. This is challenging us. Pushing us. Creating discussion and friction points to overcome. And we needed it… that’s why we have not done it earlier ourselves.